EU Parliamentary representatives want to ban “sexist” advertisements throughout Europe.
MEPs want TV regulators in the EU to set guidelines which would see the end of anything deemed to portray women as sex objects or reinforce gender stereotypes.
This could potentially mean an end to attractive women advertising perfume, housewives in the kitchen or men doing DIY.
Such classic adverts as the Diet Coke commercial featuring the bare-chested builder, or Wonderbra’s “Hello Boys” featuring model Eva Herzigova would have been banned.
The new rules come in a report by the EU’s women’s rights committee.
I think it’s a fantastic idea. Don’t let corporate America tell you what the ideal roles are for yourself or your family… let the Government decide for you.
The interesting thing is that this attempt to ban “sexist” ads in support of women’s rights is in direct violation of those same rights for those women who choose and desire to make those ads as a means of income.
The fact is that this is not about women’s rights at all. It’s about power. The power to tell others what they can and cannot say. The litmus test regarding “rights” is whether or not you must deprive someone else of rights to obtain your own. If the former is true, then what you are seeking is not truly a right. True supporters of women’s rights would never seek to trample on one woman’s rights to provide rights for another. The same goes for all people groups and minorities.
While this is in the EU currently, it won’t be long before politicians and lobbyists are clamoring for the same “regulation” in America. Just remember, you were warned.